According to analysts, winning back consumers' trust in instant noodles won't be easy for any player.
Other noodle, pasta brands in scanner after Maggi.
Top Ramen tested positive for lead in samples taken from Daman.
ITC on Monday said it is conducting more tests on its products at accredited labs across India.
ITC, Chaudhary Group are among companies launching variants and stepping up ad campaigns.
The road ahead is not expected to be easy for one of India's best-loved brands.
Food processing industry players are worried that this could have an impact on their overall investment plans.
ITC's noodle brand has been caught in the Maggi crossfire.
While the two high-profile exits in pharmaceutical and telecom have raised concerns over regulatory hassles in the country, Japanese investors are still keen to tap into India's consumer growth story and many more merger and acquisition deals are in the offing in this space.
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